Millennials are ‘cutting’ the cheese (and the milk)

December 18, 2017

Dairy-free diets soon may become the dominant “free-from” trend among Millennials, Adelie Foods UK reported in Talking Retail on December 14.

The company conducted a survey of 16- to 30-year-olds recently—finding that 19% of respondents have bought or eaten dairy substitutes during the past six months, with another 16% choosing lactose-free products.

For the first time, this figure nearly ties the 22% of Millennials who opt for gluten-free products when shopping.

The survey also found that adopting a “free-from” diet is becoming a more prevalent lifestyle choice, with only 13% of those who said they regularly eat this way doing so because of a medical condition.

John Want, Marketing director at Adelie Foods, said: “It’s clear food outlets need to get value and service right, but once they do, and with competition in the food-to-go sector ever-increasing, brands need to ensure we respond to the changes in Millennial eating habits, particularly the growing proportion who are opting for dairy-free options.

“Creating quality products with premium dairy-free ingredients that meet the same high standards in taste and visual appeal as our core range is a key innovation area for us at Adelie Foods. With Millennials set to make up 75% of the workforce by 2020, it’s vital for food outlets to get their offer right for them.”

Research contact: @adeliefoods (+44-0-208-571-1967)

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