July 5, 2023
The launch comes after a chaotic weekend, during which Twitter CEO Elon Musk announced a limit to the number of tweets users can view in one day.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” the app listing said.
“Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things—or build a loyal following of your own to share your ideas, opinions and creativity with the world.”
The screengrab images show a text-based platform apparently similar to Twitter. The images also suggest users will be able to keep their Instagram username on the app. IPhone users will need to install iOS 14 or later to use it.
A spokesman for Meta declined to comment.
Musk said the move was to deter “extreme levels of data scraping,” the automated collection of large amounts of data.
Twitter now charges as much as $5,000 per month for startups; and at least $42,000 a month for businesses and scaled commercial projects for access to its API, which allows developers to make products using tweets and was previously free.
Next month, Twitter will also make Tweetdeck—a web application with advanced search and posting functions—available to Twitter Blue subscribers only. Users must buy a subscription within 30 days to continue to use it.
Tweetdeck was built by a London-based entrepreneur using the open API, before the service was purchased by Twitter in 2011 for an estimated $40 million.
The choice of name for Meta’s new app is a significant nod to its main rival. A thread, or a linked series of tweets, has become one of the key features of Twitter since it was introduced as an official feature in 2017.
Since it launched in 2006 as one of several “microblogging” services in the social media explosion of the web 2.0 era, Twitter has become a standard part of daily life for many. Governments, businesses, sports teams, think tanks, journalists, and many other organizations use Twitter to communicate with audiences—giving it huge importance globally, even though its daily users are far fewer than those on Instagram and Facebook.
Research contact: @NBCNews