July 21, 2022
Rhode Island-based Hasbro is expanding the NERF team with the brand’s first-ever mascot, named Murph, reports The Toy Insider.
Made entirely of NERF foam darts from head to toe, Murph personifies the playful spirit that kids can unleash through NERF. Murphy is a natural athlete, an expert at surprise NERF Super Soaker ambushes, and a fantastic trick shooter with any NERF blaster.
Hasbro is placing Murph in the center of NERF’s new advertising campaign launching this summer to drive the new brand mnemonic: “Unleash the Play in You.” The campaign encourages families to get up and get active with NERF and Murph to create memories that will last a lifetime.
During the multi-year campaign, fans will begin to see Murph appear more and more, including in stores where NERF toys are available, pop-up surprise moments, and on social media. Stay tuned for Murph’s next moves on NERF’s official social media channels on TikTok, Instagram, Facebook, and YouTube.
Research contact: @TheToyInsider