July 16, 2021
The interior of the car of the future is here—or so says General Motors. When the battery electric 2023 Cadillac Lyriq SUV arrives next year, it may mark the beginning of the end for the familiar rectangular display screen, Forbes reports.
Instead of a single, center-mounted screen, the Lyriq will feature a curved LED display that measures 33-inches diagonally and serve as the instrument cluster, infotainment system and control for lighting with the ability to emit over a billion colors.
According to Forbes, the LYRIQ interior is clean and simple with a focus on secondary and tertiary design elements. The almost cabin-wide screen can act as a single unit or be divided into three areas, according to longtime General Motors software partner Altia, which played a key role in developing the display through use of its human-machine interface solutions.
Altia CEO Mike Juran says that, through its ongoing work on other GM vehicles, his company was aware of the direction in which the automaker was headed.
This “next generation,” Juran says, means how drivers and their vehicles will interact, especially with the evolution of advanced driver assist technologies including Cadillac’s semi-autonomous Super Cruise systems. Those systems necessarily will need to better inform drivers of the vehicle’s status and other conditions as well as providing more intuitive and easy-to-use controls.
While the Cadillac Lyriq represents a concrete move away from the traditional rectangular screen, Juran notes, the vehicle’s advanced display is also a clear view into the way the auto industry as a whole is headed.
“The trend that’s happened is, now car companies are thinking about UI (user interface) on the glass as a first surface design element; as opposed to let’s build a car then let’s slap a 17-inch monitor on it and let whoever is building apps throw in whatever they want,” said Juran. “This thing is integrated into the vehicle from both an aesthetic, user experience, and, most importantly, a safety perspective.”
GM, he said, created the display architecture reflecting the fact that it need only handle functions specific and necessary to the vehicle. On Altia’s end, “We’ve turned that realization into the ability to create really rich looking graphics without having to use a lot of really expensive microprocessors that burn a lot of wattage,” said Juran.
While Cadillac is GM’s premium brand, Juran says some version of its advanced LED display could become available on a broader range of the automaker’s product line.
“Everything we design and architect and all the tools we put together for them are all applicable to the lowest-cost vehicle. They can take all the assets they designed, rebrand [them], maybe remove some capability and features, rescale it to a smaller display, push a button and now you have something for a Chevy Bolt and it’s appropriate for that,” Juran said.
It all points to the era of the rectangular screen, eventually, fading to black.
Research contact: @Forbes