Martha Stewart Kitchen offers posh frozen food

January 18, 2021

The Martha Stewart brand already reaches about 100 million consumers across all media and merchandising platforms each month, and its branded products can be found in more than 70 million households. But Martha already has thought of a way to reach even more Americans, Refrigerated and Frozen Foods reports.

Martha Stewart Kitchen (MSK) has launched a new retail brand of frozen and prepared food products. The initial, limited offering from the currently comprises of 24 appetizers, side dishes, and desserts, that are being offered at grocery outlets throughout the Northeast and Midwest.

Initial offerings include a variety of classics like Tomato Tartlets; Uncured Bacon, Onion & Cheese Tart; Pigs in a Blanket; Four Cheese Macaroni and Cheese; Martha’s Mother’s Mashed Potatoes with Cream Cheese; Apple Crisp; Carrot Cake, Double Chocolate Brownie;  and Peach and Apple Hand Pies.

The full line of product offerings, which are set to launch nationally in Spring 2021, include additional appetizers and desserts, as well as entrées, side dishes and seasonal vegetables. Spices, seasonings and rubs, as well as baking mixes and pantry ingredients are also being developed.

“We are thrilled to bring to the marketplace a unique mix of ready-to-bake goods, all developed with Martha’s signature taste and touch,” said Carolyn D’Angelo Marquee Brands Home Division President. “We look forward to continuing to present a variety of products that offer both ease and exceptional quality.”

Marquee Brands and Mediacast Holdings, in partnership with MMI Market Solutions, are offering the range of Martha Stewart Kitchen food products available for immediate distribution. Grocery outlets that are currently offering the initial selection of Martha Stewart Kitchen products include: Hannaford, Jewel Osco, and Meijer.

Research contact: @RandFF

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