Little Golden Book biography of Taylor Swift is a smash hit: Sells 1M copies in seven months

December 22, 2023

A biographical children’s book about Taylor Swift has created a new record for the Little Golden Book brand, Fox Business reports.

Random House Children’s Books, part of Penguin Random House, said in a press release last week that “Taylor Swift: A Little Golden Book Biography” has become “the fastest-selling Little Golden Book” since the line started over 80 years ago.

The feat was reported earlier by The Washington Post.

 he popular children’s biography, authored by Wendy Loggia, achieved that status after racking up over 1 million book sales in seven months. Its 24 pages contain illustrations by Elisa Chavarri.

“I’m incredibly touched by the reaction to the book, but I can’t say I’m surprised,” Loggia said in the press release. “Taylor’s fandom is unparalleled, and to see readers of all ages, from adults to mini Swifties, embrace the book has been, well, sweet like honey!”

“Taylor Swift: A Little Golden Book Biography” has garnered some attention on TikTok, with the hashtag  #taylorswiftlittlegoldenbook clocking 477,700 views; and a similar one, #taylor swiftgoldenbook, receiving 380,400 views.

The Swift-focused children’s book, which currently costs $5.99, became part of Little Golden Book and its lineup of gold spine books upon its debut in May. In the four-week span following the publication of “Taylor Swift: A Little Golden Book Biography,” people bought 170,000, The Wall Street Journal reported over the summer—citing publisher-provided data.

Swift, herself, has set some records this year. The global “Eras Tour”—which Swift kicked off in March with a trio of performances in Arizona—has produced a gross of $1.04 billion over the course of a 12-month period ending November 15, according to Pollstar. That estimate, the industry publication said, represented the first instance of a billion-dollar tour.

The 2023 Time Person of the Year also has been dubbed a billionaire by both Bloomberg and Forbes, and has seen major success on music streaming platforms.

Research contact: @FoxBusiness