Kraft literally will pay you to not make cheesecake this holiday season

December 17, 2021

In light of the national cream cheese shortage, Kraft is offering customers $20 to bring another dessert to holiday gatherings this holiday season instead of cheesecake, reports NBC News.

Supply chain issues have disrupted U.S. markets for months—resulting in shortages of medical supplies, liquor, athleisure goods, toys, gasoline, and now cream cheese. In New York, bagel shops are struggling to meet the demand for the condiment, The New York Times has reported, as suppliers’ inventories run dry.

In response, Kraft, which manufactures Philadelphia Cream Cheese, is offering 18,000 people a $20 reimbursement for buying desserts that don’t involve cream cheese this December.

“A delicious cheesecake is a holiday tradition that many families look forward to,” the company wrote on a site promoting the deal. “So, if cheesecake is on less holiday tables this year, we want to make sure that you still get that holiday feeling, even if through other desserts.”

Would-be cream cheese buyers can enter to claim one of 10,000 spots on the promotion website beginning Friday, December 17, at 12 p.m. (EST). An additional 8,000 slots will open Saturday at 12 p.m. (EST).

Those who land a spot will receive a unique link from Kraft. Upon confirmation of the reservation, customers can then buy “any dessert,” as long as they get a receipt dated between Friday, December 16, and Friday, December 24.

Starting December 28, customers can use their unique link to submit their receipt for a “chance to receive a $20 digital reward,” according to the promotion website.

 Research contact: @NBCNews