November 10, 2023
Kraft Heinz announced Monday, November 6, that it soon will be offering a pickle-flavored ketchup as its latest condiment creation. The company says, “It’s a big dill,” according to a report by Fox Business.
In a press release, the company pointed to Datassential proprietary research released in October indicating that 73% of Americans reported that they enjoy the taste of pickles, and Heinz wants to capitalize on love for the flavor.
“Increased desire for tasty, yet unexpected, condiments has served as our innovation north star for the last several years,” Heinz director of Innovation Katie Peterson comments.
“The current pickle craze in America mirrors the irrational love Heinz fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together,” Peterson adds.
Heinz Pickle Ketchup will begin showing up on store shelves in the United States in early 2024, and is already available at select locations in the United Kingdom.
Research contact: @FoxBusiness