Kraft Heinz, NotCo develop hot dog alternative

March 11, 2024

Kraft Heinz brand Oscar Mayer has launched NotHotDogs and NotSausages, marking the brand’s first plant-based product, reports Food Business News.

The offering was created through The Kraft Heinz Not Co. joint venture with TheNotCompany in response to a lack of hot dog and dinner sausage alternatives—and commonly cited taste and texture issues within the plant-based category, according to the company.

Both products are debuting in Bratwurst and Italian varieties at the Natural Products Expo West this month, with plans for a national retail launch later in 2024.

“Our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone — from the devoted vegan to the plant-based curious,” said Lucho Lopez-May, chief executive officer of The Kraft Heinz Not Co.

“We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity and legacy of the Oscar Mayer brand.”

NotHotDogs and NotSausages join The Kraft Heinz Not Co.’s existing portfolio of plant-based macaroni and cheese, mayonnaise, and cheese slices.

Research contact: @FoodBizNews