October 24, 2023
Skims—the shapewear and clothing brand for women founded in 2019 by Kim Kardashian and Jens Grede—will launch Skims Mens on October 26 with an “All Star Campaign” featuring football icon Neymar Jr; 2022 NFL Defensive Player of the Yea Nick Bosa; and NBA All-Star Shai Gilgeous-Alexander, the company has announced in a news release.
“The expansion into the menswear space is a major milestone for the brand, and a testament to Skims’ commitment to providing solutions for everybody. To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences; not just for women. I am incredibly excited about this next chapter for Skims and cannot wait for everyone to experience our amazing range of products,” says Kardashian.
“Skims’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10% of Skims’ existing customer base. Entering the $111 billion U.S. men’s apparel market (source) unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next-generation of consumers,” says Grede, CEO & co-founder of SKIMS.
For the brand’s debut release, Skims Mens will introduce three collections:
- Cotton is a collection of essentials built from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear.
- Stretch is a collection of foundations that will never lose shape. This lightweight, ultra-soft collection is constructed from a maximum-stretch fabric for the perfect fit, every time.
- Sport is designed to specifically aid performance. This collection of lightly compressive base layers is engineered to sit seamlessly under workout clothes for maximum comfort and support.
Available to shop exclusively on SKIMS.com starting , Skims Mens arrives in sizes XS-5X, with price ranging from $16-$54 for single pieces and $42-$98 for packs.
SKIMS sells directly through its website, as well as through select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, KaDeWe, Holt Renfrew. And David Jones.
Research contact: @skims