Jennifer Aniston joins collagen brand Vital Proteins as chief creative officer

November 20, 2020

Vital Proteins—a top-selling U.S. collagen brand acquired last June by Nestlé Health Science (NHSc)—has formed a global partnership with actress and spokesperson Jennifer Aniston.

According to a report by Forbes, Vital Proteins was founded in 2013 by Kurt Seidensticker, based on the belief that whole-food-based collagen nutrition is fundamental to maintaining overall health and longevity. Since launching, Vital Proteins has become the leading collagen brand in America, growing its annual sales above $100 million within the span of four years. The company’s brand’s portfolio includes over 150 collagen-based supplements, vitamins, and food and beverage products.

Aniston will be joining the Vital Proteins team as chief creative officer, putting her spin on new product innovations and overall brand strategy. According to a company press release, Aniston has incorporated Vital Proteins into her daily routine since before 2016 and will look to her own experiences with collagen to help build greater awareness around its benefits and help consumers connect to the brand mission: finding wellness from within.

“We’re really excited to welcome Jen and her valued perspective to the Vital team,” said  Seidensticker, adding, “We’ve all watched Jen live a life that prioritizes wellness from the inside-out, which she attributes in part to her belief in Vital Proteins, making this partnership so unique and, more importantly, authentic. We are teaming up together to inspire the world to live healthy, and more vibrant lives.”

Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago,” said Aniston.

Vital Proteins will launch a new campaign starring Aniston in December—providing a day-in-the-life look at how the actor incorporates wellness and the brand. Directed by Josh and Xander, the campaign will appear across broadcast, social media, and digital streaming.

Research contact: @vitalproteins