January 16, 2019
Prepare to fall in “puppy love” as the baby bow-wows—sourced from animal shelters throughout the United States and Costa Rica—take to the gridiron for two hours of tumbling and fumbling at Geico Stadium in Steubenville, Ohio, starting at 3 p.m. (ET) on February 3 on the Animal Planet in your area.
Even if they don’t “go big,” they are almost sure to “go home”—because the Puppy Bowl also serves as an adoption event. Indeed, fully 100% of the puppies that have run riot in previous years have been embraced and taken in by forever families.
This year, Animal Planet worked with over 50 dedicated animal shelters and rescue organizations from over 20 states and territories in the U.S. and made an international stop to Costa Rica, to get these puppies set for the big game.
With a bigger game in store for viewers later in the evening—Super Bowl LIII—audiences will be sure to find their favorite elements returning to the fluffiest game of the year; including a front row seat to the pregame rituals of these special pups via the locker room camera.
Viewers also will get an “pup-close and personal” look at the game through the famous water bowl cam, the fan favorite kiss cam, aerial shots of the field from the Temptations Sky Box, and a look at the touchdowns through the Sprint cameras in the end zones.
What’s more, this year, the audience will find out what these adorable puppies are really made of, with a Wisdom Panel Canine DNA Test. What genetic traits are giving them those advantages on the field? The organizers tested them all to find out!
The game will feature “aww-nalysis” from sports correspondents, including the infamous Rodt Weiler with James Hound and Sheena Inu serving as pre-game show analysts. “Rufferee” Dan Schachner returns for the eighth year in a row to call the puppy penalties, furry fumbles,and terrier touchdowns
The first half of the event will be sponsored by STXfilms’ Ugly Dolls, with the second half sponsored by Illumination’s The Secret Life of Pets 2 from Universal Pictures.
Midway through the exciting game, get ready for a purr-fect surprise during the Arm & Hammer Clump & Seal Kitty Half-Time Show
All of the pups also will compete for the individual Bissell MVP (Most Valuable Puppy) by scoring the most touchdowns.
And finally, don’t forget to check out the spectacular group of baby kangaroo cheerleaders who root for their favorite team from the sidelines!
Research contact: @puppybowl19