It’s open season on pumpkins

August 21, 2018

Orange you glad it’s almost fall? Just as sure as the leaves begin to change color, Americans will start hankering for all things pumpkin spice.

Starbucks first offered its popular the pumpkin spice latte in 2003. But, according to Nielsen, the pumpkin trend really took off during the 2013-14 fall season, when pumpkin products, alone, brought in $361 million in the United States. That represented a 79% uptick from 2011.

At the top of the pumpkin-flavored best-seller list is pie filling; followed by pumpkin-flavored ice cream and coffee. Even pumpkin-infused beer sales have taken off—up by more than 1,500% during the last decade, The Odyssey Online reports.

Now, Refinery 29 has done a survey of the new pumpkin products we’ll all be munching in just a few weeks—among them, the following:

  • Smashmallow Pumpkin Pie: Smashmallow describes its product as “a premium snacking marshmallow made with organic cane sugar and natural ingredients.” Now, the company says, “Our favorite artisanal marshmallow is jumping on the autumn food trend bandwagon with this new organically made pumpkin pie flavor.” Available:Now at Target in-store locations and online. Price$3.79 (per pack).
  • Starbucks Pumpkin Spice Cookie Straws: Not content with its popular pumpkin spice latte, Starbucks has added another season offering to its shelves. The company now makes cookie straws from toasted white chocolate and pumpkin spice-coated wafer cookies. AvailableNow at Starbucks locations nationwide. Price: $6.99 (per 20-pack)
  • Pumpkin Spice Noosa Mates: Noosa started offering its creamy pumpkin yoghurt made from real pumpkin and spices last fall, and this year it is teaming up with granola-maker Purely Elizabeth to add crunchy topping made from white chocolate chips and pumpkin seeds.
    Available:Now at Target and Whole Foods. Price: $2.49 (per cup)
  • Kellogg’s Pumpkin Spice Frosted Flakes: Even Tony the tiger is getting in on the act, with a limited edition pumpkin-spice flavored Frosted Flakes—described as “a bowl of crispy golden cereal coated in caramelized pumpkin, allspice, and ginger flavors. Available: Now at mass retailers and grocery stores nationwide.Price: Price varies upon location.
  • Godiva Pumpkin Spice Truffles: Godiva has taken pumpkin upscale, with individually wrapped milk chocolate truffles filled with creamy pumpkin spice ganache. Available:September 10 at Godiva store locations and online. Price: $4.95-$11.95 (per 10- and 22-piece boxes).
  • Starbucks Pumpkin Spice Flavored Ground Coffee K-Cup Pods:
    If Starbucks’ Pumpkin Spice Caffé Latte K-Cups from years past were a little too sweet, then its new simpler version of the fall flavor infused with notes of pumpkin, cinnamon, and nutmeg should do the trick.
    Available:Now at Starbucks locations. Price: $9.99-$11.99 (per 10- to 16-packs).
  • Bobo’s Pumpkin Spice Oat Bar: These small-batch oat bars from a family owned, mother-daughter company will be debuting in a brand new sweet pumpkin spice flavor come fall. Available: September online. Price: $29.88 (per 12-pack)

Research contact: @LizButtchin

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