Inside Biden’s strategy to repair Harris’s image

April 27, 2023

Top White House officials are rushing to the aid of Vice President Kamala Harris to try to shore up her underwhelming poll numbers heading into 2024, Axios reports exclusively.

Harris’ numbers are even worse than President Joe Biden’s. (Her approval is  in the high 30%s versus his low 40%s.) Officials believe that could make her a drag on the ticket as Biden begins a re-election campaign that likely will boil down to a few tight states.

There’s zero chance that Biden will replace her on the ticket. Doing so would be an admission that he botched the most important decision he made as a candidate. So, the White House and campaign team are working to give Harris a boost—which her allies feel is long overdue.

Biden’s campaign announcement video featured shot after shot of the president and Harris together, as well as her meeting solo with voters. She’s also featured prominently with Biden on the homepage of Biden’s revamped website.

Anita Dunn, one of the most powerful West Wing officials, recently directed the White House political and engagement teams to help schedule events with Harris promoting popular Democratic causes, such as infrastructure spending and abortion rights.

This represents a huge shift from much of Biden’s first two years, when there was mutual distrust and anonymous sniping between the vice president’s team and the West Wing.

Harris, initially saddled by Biden with no-win issues—such as immigration and a stalled voting-rights bill—has frustrated many of his top aides. She has suffered frequent staff turnover, and rarely has been entrusted with high-profile assignments.

Harris’ allies point out she has faced sexism and racism, and argue that the White House has not helped her enough. But detractors say her approval ratings are self-inflicted and include some missteps in high-profile interviews.

Biden will turn 82 before his second term would begin, and Republicans plan to argue that reelecting him could mean a Harris presidency. If former President Trump, 76, is the GOP nominee, look for him to spend lots of time running against Harris, 58.

Research contact: @axios