June 25, 2024
Ikea has introduced a new 20-piece collection of textiles, reports Fashion Dive.
The collection, called Tyg, which means fabric in Swedish, features pre-cut fabric in 3-meter lengths (approximately 10 feet), created by 13 designers. The fabric will launch across all 51 Ikea U.S. stores in July with a second drop slated for the second half of 2024. The collection also will be offered at Ikea stores worldwide and through its e-commerce platform.
The Tyg collection is designed to be used by customers to create either clothing or home decor. However, Ikea stated that the fabric patterns are “unique and legally protected, prohibiting commercial reproduction without permission
“The fabrics in the Tyg collection are easy to sew, tie, cut and stitch—all great qualities needed in a textile when designing clothing,” a spokesperson told Fashion Dive in an email. “We’re creating countless opportunities for design, whether that’s crafting a bespoke skirt, tailoring a pair of pants, or assembling a unique jacket. It’s all about unleashing creativity with the minimum means.”
The company says that the process of caring for and repairing products can encourage ssustainability, because it gives “new life [to] existing items—there is no need for a complete replacement.”
“At Ikea, our identity is deeply intertwined with the textiles,” Marie Olsson, range area manager, Home Textiles and Rugs says. “Historically, we are recognized for our patterns and textiles, which have a long-standing heritage of bold expressions that tell stories. The new Tyg collection continues that journey with many inspirational expressions from the 13 designers involved in the project. In the meanwhile, we also found some old, timeless modern patterns in our treasure chest to reuse.”
Research contact: @fashiondive
