Februayry 8, 2022
The never-before-served 3D-printed meatballs are being offered as part of the home furnishing company’s recruitment campaign “Taste the Future,” which launched on Febraury1. The campaign aims to entice a diverse and extraordinary range of tech talent through a unique, tasty, and thought-provoking job interview for selected roles and people.
Indeed, the chain’s world-famous Swedish meatballs are an iconic part of the IKEA offer. Now IKEA is exploring new technologies to make them more sustainable. In line with their commitment to offer 50% plant-based main meals in IKEA restaurants by 2025, IKEA menus already include plant balls as alternatives to its traditional meatballs. The ambition is to make healthier and more sustainable eating easy, desirable and affordable.
According to the company’s website, the machines are designed to recreate the flavor, texture, and appearance of its original, iconic meatballs.
Ikea plans to recruit more than 150 tech workers this year. It plans to do so by offering hopefuls the opportunity to discuss their ideas while snacking on a plant-based version of the popular product.
“We’re looking for down-to-earth data scientists, future architects, cyber guardians, unboxed engineers, and common sense-makers. People who want to co-create a better everyday life at home for the many with thin wallets,” said Karen Rivoire, an IKEA employer brand leader.
While introducing printed snacks to interview processes seems to be a new concept, 3D-printed food is not uncommon. Food can be made quickly by packing ingredients into capsules and printing them according to pre-selected patterns.
Research contact: @BusinessInsider