March 22, 2021
BuzzFeed News first reported on the project on March 18, and it was later confirmed by an Instagram executive.
To date, Instagram’s policy has not allowed users under 13 on the site. Instagram is owned by Facebook, which also has a minimum age of 13. However, despite these restrictions, a number of children under 13 already have surreptitious accounts on both sites.
Citing postings from an internal message board at Instagram, BuzzFeed reported the new app would be developed by Head of Instagram Adam Mosseri and Pavni Diwanji, a Facebook executive who previously oversaw children-focused products, including YouTube Kids, while working at Alphabet’s Google.
In a tweet Thursday, posted after the BuzzFeed report was published, Mosseri said: “Kids are increasingly asking their parents if they can join apps that help them keep up with their friends. A version of Instagram where parents have control, like we did w/ Messenger Kids, is something we’re exploring. We’ll share more down the road.”
Messenger Kids is a Facebook app on which parents can control whom their choose to communicate with. However, a bug was found in 2019 that allowed kids to communicate with not just their friends, but with friends of friends—including adults—whom their own parents had not vetted.
In a message-board post, Instagram said its kids version would emphasize privacy and safety, according to the BuzzFeed report.
Separately, MarketWatch notes, on Wednesday. March 17, Instagram announced new features and resources for its teen users and their parents, in an effort to protect users from abuse, bullying, and predators.
“Protecting young people on Instagram is important to us,” the company said in a blog post. “We want parents to have the information to help their teens have a safe and positive experience on Instagram.”
If launched, the app could face legal issues regarding children’s privacy and targeted advertising—and would likely spark heavy criticism from youth advocates on issues including harassment, sexting and mental health.
One Twitter user replied to Mosseri’s tweet: “We don’t just give stuff to kids because they WANT it. We don’t give kids dangerous tools to play with when grownups haven’t figured out how to make those tools safe.”
Research contact: @MarketWatch