June 13, 2023
Parfums Christian Dior is introducing a live online makeup consultation service that uses augmented reality technology to allow consumers to preview products virtually before making a purchase, reports Adweek.
This online service will combine Taiwan-based Perfect Corp.’s AR makeup virtual try-on technology with Stockholm-based Bambuser’s live shopping technology. It will be the sixth beauty technology solution developed by Perfect Corp. for Dior, following the release of virtual makeup try-on solutions on Dior’s beauty website and elsewhere.
“It is a true vote of confidence when a prestigious brand like Dior places their trust in us across multiple channels to accurately recreate their makeup products in a digital format,” said Alice Chang, founder and CEO of Perfect Corp.
“This emphasizes the fact that our best-in-class technologies can meet the demands of high-end brands,” she added.
“This collaboration of Dior x Perfect x Bambuser marks a significant milestone for our maison and presents a tremendous opportunity for growth and innovation,” said Elodie Planchon, direct-to-consumer marketing director at Parfums Christian Dior. “We can leverage our collective expertise to develop new innovative omnichannel solutions to go beyond our clients’ expectations.”
Research contact: @Adweek