November 14, 2023
The French fashion house Dior has introduced a luxury “scented water” for babies, which is retailing at an eye-watering $230—significantly more than some of its bestselling perfumes for adults. It’s part of the Baby Dior skincare range, which also includes a $95 cleanser, reports Insider.
The Baby Dior ‘Bonne Étoile Scented Water comes with “soft notes of pear, wild rose, and white musks,” Dior says.
The Bonne Étoile formula is a revival of a 1970 fragrance that was previously discontinued, according to Women’s Wear Daily.
Kurkdijan told WWD that he wanted to revisit Baby Dior when he joined the fashion house in October 2022.
“Christian Dior evoked his childhood many times as a very happy and joyful period of his life,” Kurkdijan said. “The scene and the baby care line were discontinued, and I was eager to bring it back to life as a tribute.”
However, Dior’s website describes it as “more than a scented water.” It says the new product is “an object imbued with reverie that can be personalized with the colored ribbon of your choice to accompany your child like their lucky star.”
The pastel-colored bottles, available in pink and blue, feature a design depicting stars, hot air balloons, and an imaginary garden in Granville—Dior’s childhood home in Normandy, France.
The scented water is part of the new Baby Dior skincare collection, which also includes a $115 moisturizer for babies.
LVMH,which owns Dior, did not immediately respond to Insider’s request for comment.
Research contact: @thisisinsider