Columbia Business School offers new online certificate in ‘The Business of Entertainment’

October 29, 2020

Supported by Morgan Stanley and Bloomberg MediaColumbia Business School is offering a pioneering new online course, The Business of Entertainment.

The unique collaboration brings together leaders in the fields of entertainment, media, and finance to provide participants with an unparalleled multi-pronged view of the global entertainment industry, a field that generates more than $703 billion annually.  Participants can pre-register for the course today by visiting

The Business of Entertainment will walk participants through the lifecycle of entertainment products, including development, production, distribution and finance, as well as explore the key decisions and business mechanics of the industry including regulation, M&A, strategy and risk management.

The online course will feature appearances from accomplished industry leaders currently working to bring to life some of the world’s most dynamic entertainment products, content, and experiences across TV, film, music, live production, and sports. Participants completing the three-part course will receive a certificate from Columbia Business School.

Among the executive guest lecturers who have signed on to teach the course are the following:

  • Bob Bakish – president and CEO, ViacomCBS
  • Peter Blacker – EVP, Revenue Strategy and Innovation, NBC/Universal Telemundo Enterprises
  • Marc Chamlin – Chair, Television, Loeb & Loeb
  • Sean Cohan – chief growth officer and president, International, Nielson
  • Charlie Collier – CEO, FOX Entertainment
  • Kathleen Finch – chief lifestyle brands officer, Discovery
  • Jason Flom – founder and ceo, Lava Records
  • Robert Friedman – CEO, Bungalow Media + Entertainment / former co-chair, New Line Cinema/President, Television
  • Mark Greenberg – media entrepreneur and former CEO, EPIX
  • Jamie Hector – actor
  • Anne Kennedy McGuire – partner, Loeb & Loeb
  • Shahid Khan – managing partner, Meridian Advisory Group
  • Gary Knell – chairman, National Geographic Partners
  • Kay Koplovitz – chairman, Springboard Enterprises; founder, USA Network and Syfy Channelh of the New York BMG label
  • Jeff Sagansky – producer and media investor; former studio and network executive
  • Lisa Shalett – CIO, Wealth Management, Morgan Stanley
  • Marshall Sonenshine – chairman, Sonenshine Partners
  • Blair Underwood – actor, producer
  • Barry Weissler – theatrical producer

The new program is being produced by Columbia Business School, along with Peter Price, CEO of Premiere Previews and Robert Friedman, CEO of Bungalow Media + Entertainment and a member of Columbia Business School’s Board of Overseers. The curriculum has been developed by Professor Miklos Sarvary, the Carson Family Business Professor of Business and co-Director of the Media and Technology program at Columbia Business School. The course will be promoted on Bloomberg Media properties and supported by Morgan Stanley.

“The Business of Entertainment course arrives at an intense moment of both disruption and opportunity for the entertainment industry, which makes this a unique moment to learn more about this multibillion-dollar industry,” said Pierre Yared, the MUTB Professor of International Business and vice dean for Executive Education at Columbia Business School.

He added, “Columbia is excited to partner with such renowned leaders in the media, finance and entertainment arenas to deliver a rich and engaging educational experience,—one that will benefit from the Business School’s longstanding connections to New York City and unrivaled history of uniting cutting-edge theory

The course launches Monday, November 30, and will be delivered virtually through a series of highly produced online lectures, produced by Bungalow Media + Entertainment. The course will comprise 20 hours of learning and cost $850.  Participants who complete the course will receive a certificate from Columbia Business School.

Research contact: @Columbia_Biz

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