November 28, 2017
Results of a Christmas survey among 1,000 U.S. parents who celebrate the holiday find that time-honored traditions remain popular with today’s families—including writing letters to the North Pole and trimming the tree.
Three out of four parents say that their child have written a letter to Santa, according to the poll—conducted on behalf of The Elf on the Shelf by Pollfish and released on November 27. And, despite kids’ obsession with electronics, nearly 96% of parents surveyed say that their children’s letters are handwritten on paper.
The survey found that the beginning of December is the most popular time for children to write their letters to Santa Claus. Nearly 50% of children compile their Christmas lists and send them to the North Pole at this time.
What’s more, over two-thirds of the parents polled report that writing letters to Santa is a family activity in their homes.
But the most memorable and popular focus of the holiday is the tree—choosing it, decorating it, and lighting it—for many families.. What’s more, nearly all parents (92%) reported that they have at least one ornament on the tree that their children have made by themselves.
In fact, what’s underneath is less important—at least to the grownups—than the tree, itself. A survey conducted by Harris Poll on behalf of SunTrust Bank and also released this month found that 60% of respondents said they would spend more time with friends and family, if they didn’t have to worry about buying and wrapping gifts.
Research contacts: (646- 941-7655 for Pollfish); (585-272-8400 for Harris Poll)