Can’t skip dessert? Your personality may influence your cravings.

February 27, 2023

If you cannot avoid that extra scoop of ice cream for dessert, you are far from alone. Nearly two in five (37%) people say they have a bigger sweet tooth now than they did as a kid, reports Study Finds.

It turns out personality and marital status may even play a role in how you feel about dessert. The survey of 2,000 U.S. adults reveals that there could be more than just taste buds that influence how we feel about sugary foods.

Introverts vs. extroverts

When comparing respondents who are introverts to those who are extroverts, researchers report that nearly half (49%) of extroverts claim their craving for sweets has increased since childhood.

More self-reported introverts than extroverts prefer chocolate desserts (46% vs. 31%), according to the study findings—and introverts also are much more likely to eat sweets in the morning (33% vs. 15%).

And if you’re an introvert, chances are your parents “always” or “often” let you eat desserts as a child (71%). That may be why introverts are more likely than extroverts to order from the dessert menu when eating out (61% vs. 50%).

Optimists vs. pessimists

Conducted by OnePoll on behalf of Nothing Bundt Cakes for the launch of the latter’s new Oreo Cookies & Cream cake, the survey also discovered how optimists and pessimists differ in their dessert preferences.

Those with an optimistic viewpoint overwhelmingly preferred sweet over sour treats (77% vs. 51% percent of pessimists). And if you tend to have a gloomy outlook, you’re more likely to go for a sour treat than someone with a sunny disposition (20% vs. 7%).

Furthermore, a positive outlook on life may indicate a greater propensity toward a portion of cake (46% vs. 29%). Overall, more than two in five (42%) say cake is their favorite dessert.

Most respondents developed a greater openness toward new desserts going into adulthood, with 73% eating sweets they never tried as a kid.

Married vs. single

Additionally, the research looked into the social aspects surrounding desserts and found that 41% of those with a partner or spouse have a favorite dessert in common.

Seven in ten (73%) said that knowing someone’s favorite dessert indicates a certain closeness. To that end, nearly half (48%) would try a dessert they don’t usually like if offered one by a close friend, and an equal amount said their pal would do the same.

Sharing is caring for 58% of respondents, who “always” or “often” share their desserts with someone else. “Whether you save a slice for someone else or have it all for yourself, our research shows 42% say cake is their favorite dessert, indicating its timelessness,” says Nothing Bundt Cakes Chief Marketing Officer Angie Eckelkamp, in a statement.

The average person polled eats about three desserts per week and has just as many different types of sweets at home.

“Cakes have long been a birthday staple, but we’ve seen cakes become the centerpiece for occasions year-round, as well as ‘just because’ or everyday treats. So, it makes sense to see cakes listed as the top vote-getter for desserts, no matter if you’re an introvert or extrovert,” adds Eckelkamp. “And while classics like strawberry, chocolate, and vanilla topped the list of respondents’ favorite flavors, we were excited to see cookies and cream also featured within the top ten.”

Research contact: @StudyFinds