‘Baby Shark’ has teeth—with 11 million copies sold, most YouTube views ever

November 3, 2020

Baby Shark— the iconic music video from Pinkfong, a subsidiary of the global entertainment brand SmartStudy—has officially become the most-viewed YouTube video in history, surpassing  Despacito by Luis Fonsi and Daddy Yankee.

Along with this news, the  Baby Shark single has reached another unprecedented record, receiving RIAA Diamond certification (11x Platinum). This means the song has sold over 11 million copies. This recognition makes Baby Shark one of the only 41 Diamond singles in history alongside best-selling artists such as Ed Sheeran and Lady Gaga. The song also has been recognized as BRIT certified 2x Platinum in September.

The song first became a breakout sensation when it launched on YouTube in November 2015. With its catchy music, iconic characters, and playful dance, all combined together, “Baby Shark” took the world by storm, recording a 20-week-streak on the Billboard Hot 100 and #6 on the Official Singles Chart, the highest position ever achieved by a children’s song in history. The hit song spawned a viral dance challenge named #BabySharkChallenge—generating over 1 million cover videos around the world.

“Without the love and support of fans around the world, Baby Shark’s new record would have been impossible,” said Min Seok Kim, CEO, SmartStudy. “We’re very honored by this record and will continue to focus on delivering high-quality entertainment beyond the digital platforms.”

Research contact: @pinkfongsong

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