September 14, 2018
On September 12, Apple introduced a line of three new smartphones—the 5.8-inch iPhone Xs and the 6.5-inch iPhone Xs Max—both with Super Retina displays; as well as a colorful, lower-cost model, the iPhone Xr. The company also launched a new version of the Apple Watch—geared for Baby Boomers who want not only a wicked-rad smartphone, but the advantages that, until now, only came with a range of devices on the market, including the Kardia handheld ECG, the Philips Lifeline fall detector, and the FitBit workout tracker.
If a Baby Boomer not only wants to be au courant—but also wants to feel safe and connected to assistance—this new Apple Watch Series 4 is the technology to try out. It comes featuring a larger screen, fall detection, the ability to take an electrocardiogram, and a workout tracker—all in one , with the phone service, watch face and alarms that the buyer expects.
The watch still requires FDA approval. But when that’s accomplished, Apple says in its press release, the watch will enable “customers to take an ECG reading right from the wrist using the new ECG app, which takes advantage of the electrodes built into the Digital Crown and new electrical heart rate sensor in the back crystal.
“With the app, users touch the Digital Crown and after 30 seconds, receive a heart rhythm classification. It can classify if the heart is beating in a normal pattern or whether there are signs of Atrial Fibrillation (AFib), a heart condition that could lead to major health complications. All recordings, their associated classifications, and any noted symptoms are stored in the Health app in a PDF that can be shared with physicians.”
What’s more, the Apple Watch intermittently analyzes heart rhythms in the background and sends a notification to the user, if an irregular heart rhythm such as AFib is detected.3 It can also alert the user if the heart rate exceeds or falls below a specified threshold.
Fall detection on the phone uses a next-generation accelerometer and gyroscope, which measures up to 32 g-forces, along with custom algorithms to identify when hard falls occur. By analyzing wrist trajectory and impact acceleration, Apple Watch sends the user an alert after a fall, which can be dismissed or used to initiate a call to emergency services. If Apple Watch senses immobility for 60 seconds after the notification, it will automatically call emergency services and send a message along with location to emergency contacts.
In addition to its other features, the new watch makes it easier to stay connected. Customers can reach their friends with just a tap of the wrist with WalkieTalkie, a watch-to-watch connection that is an entirely new way to communicate around the world over Wi-Fi or cellular.4
Apple Watch Series 4 (GPS) starts at $399 and Apple Watch Series 4 (GPS + Cellular) starts at $499—both featuring the updated design and new health features. Series 3 will be available at the new starting price of $279, making it even more accessible to customers. A new collection of bands debuts this fall and all bands continue to work with any generation of Apple Watch.
Research contact: Lance_Line@apple.com