April 25, 2022
Amazon already has become the most dominant online retailer, and it’s poised to take over the delivery space next. The ecommerce giant announced the launch of its Buy with Prime program on Thursday, April 21. The service provides third-party retailers access to the company’s extensive shipping and fulfillment network, even for orders on non-Amazon sites, reports Entrepreneur.
Retailers using the service will have the option to attach the Prime icon to items on their website that are eligible for free two-day or next-day delivery. Additionally, Prime members will be able to use the payment and shipping information associated with their Amazon accounts to place an order.
But Buy with Prime isn’t available to all retailers just yet; for now, only sellers who use Fulfillment by Amazon (FBA) can take advantage, by invitation only.
Ultimately, the company does plan to expand to include other merchants, which has the potential to level the company even further up in the online-delivery game — potentially far past UPS, FedEx, and even the U.S. Postal Service.
Buy with Prime is the company’s latest move in a long-running campaign to maximize profit with its sprawling shipping and logistics operations. According to a report from the company, third-party seller services—including comissions, fulfillment, and shipping fees and other services—climbed 11% year over year to $30.3 billion in the most recent quarter.
Research contact: @Entrepreneur