July 12, 2021
After the Lincoln Project released an ad targeting Toyota for its political donations to Congressional lawmakers who voted to overturn the 2020 presidential election results, the Japan-based automaker announced on Thursday, July 8, that it would halt those contributions.
Now, the Lincoln Project is putting other corporate political donors on warning, Newsweek reports. Indeed, after their targeted ad proved successful in reversing Toyota’s contributions after less than one day of airing, the organization is primed to take on its next corporate target.
A Lincoln Project spokesperson was clear Thursday that the organization planned to continue its strategy of shining light on companies’ controversial political donations.
“Toyota made the right choice today. They put democracy ahead of transactional politics,” said RC Di Mezzo, political communications strategist for the Lincoln Project. “We hope that the rest of Corporate America will follow their lead — we’ll be there to make sure of it. We’re just getting warmed up.”
Earlier on Thursday, The Lincoln Project announced that they planned a series of ads aimed at corporations, starting with Toyota, that had given contributions to members of Congress who voted against certifying then-candidate Joe Biden as the winner in certain states.
“Why would Toyota support politicians who try to overthrow the very system that’s been so profitable for them?” a narrator in the ad said. “Toyota has given more money than any company to the seditious politicians who voted to overturn the election results.”
Axios reported in June that Toyota gave a total of $56,000 to 37 of the 147 Republicans who voted against Biden’s electoral certification— the most any company directly contributed to lawmakers who opposed Biden’s certification.
Other companies on Axios’ list include Koch Industries with six donations, Cubic with eight, and Applied Research Associates with six donations.
Research contact: @Newsweek