A Prime mover: Amazon’s 36-hour global event brings in big bucks

July 19, 2018

Amazon reported on July 18 that its proceeds from Prime Day 2018 surpassed its sales on Cyber Monday, Black Friday, and Prime Day 2017—making it once again the biggest shopping event in website’s history. Prime members worldwide were offered more than one million cut-rate deals—and purchased more than 100 million products the 36-hour exclusive promotion.

Shoppers from 17 countries participated—among them, “newbies” from Australia, Singapore, the Netherlands, and Luxembourg

Best-sellers worldwide included the Fire TV Stick with Alexa Voice Remote and Echo Dot; and Kindle e-readers—making it a big day for devices. In the United States, Ring had its biggest day ever on Amazon on July 16, with the Ring Video Doorbell Pro selling out.

Customers also purchased more than 5 million items in each of the following categories: toys, beauty products, PCs and computer accessories, apparel, and kitchen products. And for the first time, Prime Members were offered a week of savings at Whole Foods Market.

Finally, Amazon’s vendors also had one of their best days ever. Small- and medium-sized businesses selling on Amazon far exceeded $1 billion in sales this Prime Day. Products from these unique sellers increase variety, selection, and contribute to the ever-expanding inventory available to Prime members worldwide.

“Prime Day offers us a unique opportunity to thank Prime members with our best deals,” said Jeff Wilke, CEO Worldwide Consumer–Amazon. “Extending Prime Day to a day and a half this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership. All of this was made possible because of our many valued associates – the global team that continues to make Prime Day bigger and better.”

Research contact: Amazon-pr@amazon.com

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